International B2B sales requires more than just a product —
it needs the right message, the right platform, and the right partners.
At Alioth, we combine B2B e-commerce strategy, lead generation, and platform expertise to help your company grow across borders. From setting up your Alibaba.com presence to generating qualified leads and sourcing from China, we make global B2B easier for you.
Confident online sourcing starts with the right partner.
We guide European companies in sourcing products from verified Chinese suppliers. From supplier matching and vetting to communication, logistics, and quality control, we make product sourcing from China safe, simple, and scalable.
Find where your buyers are — and reach them with the right message.
We help B2B manufacturers and brands sell online through the right international marketplaces. From audit and strategy to platform setup and lead generation, we design your global B2B e-commerce roadmap.
Bring the next generation of Chinese consumer tech to Europe.
Through our partner network, we distribute innovative Chinese tech brands to European retailers and marketplaces—offering access to unique products with full support and B2B logistics.
50+ B2B Companies We Helped Go Global
We had a great experience working with Alioth to get our business set up on Alibaba.com. The team was professional, knowledgeable, and highly responsive throughout the process. With their support, we built a strong seller profile and avoided common pitfalls. Special thanks to Wendie for her clear guidance at every step. Alioth is a reliable partner for anyone looking to launch on Alibaba.com with confidence.
With Alioth, we felt truly supported throughout our project. Their team understood our world and tailored our Alibaba webshop to reflect our image and meet our needs.
My first interaction with Alioth was watching a presentation by Michiel Ebbing, What followed was confirmation of great work ethics and a smooth onboarding experience facilitated by Michiel and his team. The support we received was evident with planned and unplanned meetings. The team is always responsive and extremely professional and diligent. Working with Alioth has benefited our business very positively as we continue to use the platform to showcase our products and services.
They are professional, responsive, and always go the extra mile to provide the best support possible
Manufacturers, traders, and suppliers based in Northwestern Europe.
You want to grow online, but don’t know how to find or reach global B2B buyers.
European businesses looking to source safely and efficiently from China.
You know the product you want, but don’t know how to find or vet the right supplier.
Retailers, channels, and marketplaces seeking innovative Chinese tech to resell in Europe.
You want to sell next-gen products at competitive prices, but lack the right sourcing partner.
B2B e-commerce is fundamentally different from B2C. While B2C focuses on speed, fixed pricing, and quick checkouts, B2B sales rely on negotiation, tailored products, and long-term partnerships.
Platforms like Alibaba.com are built for this: they function more like trade shows than online stores, designed to build trust and business relationships.
Founded in 2020 in the Netherlands, Alioth was created to support SMEs transitioning to international B2B e-commerce.
Our goal: help companies grow online, enter new markets, and connect with trusted global partners. We’ve worked on government-backed projects, and today, we serve over 50 B2B companies across Northwestern Europe—including manufacturers, exporters, and product brands.
Since 2021, we’ve been an official Alibaba.com Channel Partner, supporting clients in platform onboarding, lead generation, and strategy. In 2023, Alioth received the Regional Excellence Award for outstanding support to European B2B sellers.
Years of experience in international sales, marketing, and sourcing.
From platform setup to content, lead generation, and logistics.
Trusted by 50+ European companies expanding globally.
.png)
