We named our company after the brightest star in the Big Dipper (part of Ursa Major). For thousands of years, Alioth served as a reference point for celestial navigation. In Chinese, it's known as 玉衡 (Yùhéng), the fifth star in the constellation, symbolising balance and precision.
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But the name carries even more meaning today. On digital platforms like Alibaba.com, suppliers are evaluated using a 5-star system. Each star represents trust, service, performance, reliability, and quality. These are the exact values we help our clients embody.
Michiel was born and raised in the Netherlands, where he studied Business (BSc) and Finance (MSc) at Erasmus University Rotterdam.
Alongside his academic career, he studied Chinese and lived in Beijing, Shanghai, Chengdu, and Chongqing developing a deep understanding of Chinese language, culture, and business dynamics.
Michiel began his career at the European Union Chamber of Commerce in China, later joining the Industrial & Commercial Bank of China (ICBC). These roles gave him a front-row seat to one of the world’s most influential and complex trade relationships: China and Europe. He saw both the vast potential for collaboration and the frequent roadblocks caused by miscommunication, assumptions, and structural differences.
These experiences laid the foundation for Alioth. Global growth should be grounded in trust, cultural fluency, and strategic partnership. Alioth enables its partners to create lasting value across borders on both sides of the table.
When Michiel is not bridging continents, he is lobbying for a new Olympic sport that combines all disciplines. This is his best shot at a medal, as a devoted fan and practitioner of nearly every single sport.
Alen has a background in Law and began his career in various commercial roles within the IT sector. He thrives in dynamic, fast-growing environments where energy, ambition, and shared values drive success. Alen enjoys collaborating with talented teams that are focused on making an impact and scaling with purpose.
Alioth is expanding its footprint in European B2B e-commerce and continues to create value for companies with international ambitions. This mission strongly aligns with Alen’s personal drive: helping businesses unlock their strengths and achieve sustainable growth.
Born and raised in France, Wendie moved to the Netherlands a few years ago to push her limits, learn English, and embrace new perspectives. At Alioth Partners, she’s the main point of contact for our Walloon clients making sure they feel supported, understood, and fully equipped to succeed on Alibaba.com.
But her role doesn’t stop there. With a solid background in digital marketing and a head full of ideas, Wendie also helps businesses grow their brand, improve their online presence, and make sense of their data. She’s hands-on, creative, and always thinking a few steps ahead.
Since joining Alioth, she’s helped reshape the company inside and out from a complete rebranding to building smarter ways of working as a team. She brings energy, structure, and just the right amount of French stubbornness to keep things moving forward.
Outside of work, she’s probably cooking, listening to music, or walking her dog Mockie around the canals still wondering why good bread is so hard to find.
Sophie was born in Georgia and moved to the UK as a child, where she grew up between cultures and languages. Later, she relocated to the Netherlands for university - initially for the degree, but stayed for everything else. With a background in communication, she’s always been drawn to the way people work together across languages, perspectives, and expectations.
Combined with her experience in online marketing, this makes her a natural fit at Alioth, where she helps clients grow across borders - with clarity and empathy.
When she’s not working, you’ll likely find her somewhere in the music world.
Kelly has worked for eight years in China where she has learned the ropes of e-commerce. Her main role in China was communicating with brands and helping them stand out in the crowded marketplaces.
She is a data analyst and e-commerce manager with over a decade of experience helping international companies grow their online presence.
She specialises in building sustainable, data-driven strategies that empower businesses to scale with confidence. Combined with her experience in online marketing, this makes her a natural fit at Alioth, where she helps clients grow across borders - with clarity and empathy.
Kelly has been working at Alioth since 2022, creating marketing strategies for Alibaba.com clients and as customer success manager. Known for her hands-on approach, she works closely with founders to turn raw data into real-world results. Whether launching new brands or optimising existing operations, she loves solving complex challenges with clarity and precision.
Outside of her work, Kelly lectures at AIT University in Bangkok, where she shares practical e-commerce insights with the next generation of industry leaders.
Michiel was born and raised in the Netherlands, where he studied Business (BSc) and Finance (MSc) at Erasmus University Rotterdam.
Alongside his academic career, he studied Chinese and lived in Beijing, Shanghai, Chengdu, and Chongqing developing a deep understanding of Chinese language, culture, and business dynamics.
Michiel began his career at the European Union Chamber of Commerce in China, later joining the Industrial & Commercial Bank of China (ICBC). These roles gave him a front-row seat to one of the world’s most influential and complex trade relationships: China and Europe. He saw both the vast potential for collaboration and the frequent roadblocks caused by miscommunication, assumptions, and structural differences.
These experiences laid the foundation for Alioth. Global growth should be grounded in trust, cultural fluency, and strategic partnership. Alioth enables its partners to create lasting value across borders on both sides of the table.
When Michiel is not bridging continents, he is lobbying for a new Olympic sport that combines all disciplines. This is his best shot at a medal, as a devoted fan and practitioner of nearly every single sport.
Alen has a background in Law and began his career in various commercial roles within the IT sector. He thrives in dynamic, fast-growing environments where energy, ambition, and shared values drive success. Alen enjoys collaborating with talented teams that are focused on making an impact and scaling with purpose.
Alioth is expanding its footprint in European B2B e-commerce and continues to create value for companies with international ambitions. This mission strongly aligns with Alen’s personal drive: helping businesses unlock their strengths and achieve sustainable growth.
Born and raised in France, Wendie moved to the Netherlands a few years ago to push her limits, learn English, and embrace new perspectives. At Alioth Partners, she’s the main point of contact for our Walloon clients making sure they feel supported, understood, and fully equipped to succeed on Alibaba.com.
But her role doesn’t stop there. With a solid background in digital marketing and a head full of ideas, Wendie also helps businesses grow their brand, improve their online presence, and make sense of their data. She’s hands-on, creative, and always thinking a few steps ahead.
Since joining Alioth, she’s helped reshape the company inside and out from a complete rebranding to building smarter ways of working as a team. She brings energy, structure, and just the right amount of French stubbornness to keep things moving forward.
Outside of work, she’s probably cooking, listening to music, or walking her dog Mockie around the canals still wondering why good bread is so hard to find.
Sophie was born in Georgia and moved to the UK as a child, where she grew up between cultures and languages. Later, she relocated to the Netherlands for university - initially for the degree, but stayed for everything else. With a background in communication, she’s always been drawn to the way people work together across languages, perspectives, and expectations.
Combined with her experience in online marketing, this makes her a natural fit at Alioth, where she helps clients grow across borders - with clarity and empathy.
When she’s not working, you’ll likely find her somewhere in the music world.
Kelly has worked for eight years in China where she has learned the ropes of e-commerce. Her main role in China was communicating with brands and helping them stand out in the crowded marketplaces.
She is a data analyst and e-commerce manager with over a decade of experience helping international companies grow their online presence.
She specialises in building sustainable, data-driven strategies that empower businesses to scale with confidence. Combined with her experience in online marketing, this makes her a natural fit at Alioth, where she helps clients grow across borders - with clarity and empathy.
Kelly has been working at Alioth since 2022, creating marketing strategies for Alibaba.com clients and as customer success manager. Known for her hands-on approach, she works closely with founders to turn raw data into real-world results. Whether launching new brands or optimising existing operations, she loves solving complex challenges with clarity and precision.
Outside of her work, Kelly lectures at AIT University in Bangkok, where she shares practical e-commerce insights with the next generation of industry leaders.
Alioth is proudly based at B. Amsterdam, one of Europe’s most vibrant hubs for innovation, entrepreneurship, and tech collaboration. We work globally but we’re rooted in the values of transparency, curiosity, and long-term value creation.
Founded in 2020 in the Netherlands, Alioth was created to support SMEs transitioning to international B2B e-commerce.
Our goal: help companies grow online, enter new markets, and connect with trusted global partners. We’ve worked on government-backed projects, and today, we serve over 50 B2B companies across Northwestern Europe—including manufacturers, exporters, and product brands.
Since 2021, we’ve been an official Alibaba.com Channel Partner, supporting clients in platform onboarding, lead generation, and strategy. In 2023, Alioth received the Regional Excellence Award for outstanding support to European B2B sellers.
Manufacturers, traders, and suppliers based in Northwestern Europe.
You want to grow online, but don’t know how to find or reach global B2B buyers.
European businesses looking to source safely and efficiently from China.
You know the product you want, but don’t know how to find or vet the right supplier.
Retailers, channels, and marketplaces seeking innovative Chinese tech to resell in Europe.
You want to sell next-gen products at competitive prices, but lack the right sourcing partner.
100+ B2B Companies We Helped Go Global
My first interaction with Alioth was watching a presentation by Michiel Ebbing, What followed was confirmation of great work ethics and a smooth onboarding experience facilitated by Michiel and his team. The support we received was evident with planned and unplanned meetings. The team is always responsive and extremely professional and diligent. Working with Alioth has benefited our business very positively as we continue to use the platform to showcase our products and services.
Alioth' has exceptional understanding of the B2B e-commerce landscape. Their professional service and proactive responsiveness set a high standard in the industry. Alioth consistently delivers outstanding results, making them an excellent partner in driving success for the platform.
We had a great experience working with Alioth to get our business set up on Alibaba.com. The team was professional, knowledgeable, and highly responsive throughout the process. With their support, we built a strong seller profile and avoided common pitfalls. Special thanks to Wendie for her clear guidance at every step. Alioth is a reliable partner for anyone looking to launch on Alibaba.com with confidence.
With Alioth, we felt truly supported throughout our project. Their team understood our world and tailored our Alibaba webshop to reflect our image and meet our needs.
They are professional, responsive, and always go the extra mile to provide the best support possible
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